Tuesday, May 17, 2011
Looking for a Green College? Princeton Review Releases the 2011 Guide to Green Colleges
2011 release announcement of Princeton Review's Guide to 311 Green Colleges from U.S. Green Building Council on Vimeo.
This is really interesting! I guess the Green Movement has really caught on and become mainstream if we're seeing a guide to green focused colleges and universities partly brought to us by our friends at USGBC. So, if you and yours are looking for colleges to apply to with an environmental and socially responsible background this guide might be for you.
Wednesday, December 22, 2010
Reusing Keurig Single Serve K-Cups, A solution at last! And an innovation opportunity for GMCR!
Over Three Billion K-Cups in the Environment Next Year?
At this point you've seen them used in offices, grocery stores and at home. Next year Green Mountain Coffee Roasters will make another gazillion of them, actually about three (3) billion K-Cups. Based on 4th quarter sales of +/- 800 million units. which are responsible for 90% of GMCR's profits. You know you can't recycle plastic K-cups don't you? At least most of them. For the plastic ones there's not a recycling solution as of yet. Presently this is not good for landfills and our environment.
Maybe you use the Keurig system at home. (over 6% of you do these days in the US!) The food matter and plastic material used after a brew aren't compatible with recycling centers apparently, nor are they fully and truly compostable (yet!). At least as a stop-gap measure, now you can take matters in your own hands literally and repack your k-cups yourself with the coffee you love most using the reusable metal foil lid. One very bright spot is the debut of paper based delivery cups for the Celestial Seasooning GPublish Postreen Tea released earlier this fall. Perhaps it's the shape of things to come. But for now the vast majority of their product is made of plastic which is why reusing them with lids from companies like Krewlids is an interesting alternative to tossing them in the garbage.
It's an interesting idea. However, you can also use the Keurig reusable cup as well, it's called My K-Cup and it's available for $17.95 from Keurig. The reality of packing your own is you actually have to handle coffee. Remember when you used to pour coffee grounds into white coffee filters after you ground up your coffee beans?
You can go down memory lane and recreate that experience every day and get a little closer to your food and its production. Nothing is better than the smell of fresh ground coffee beans. It's what I remember most fondly about the original Green Mountain Coffee Roasters retail coffee shops around Vermont where I grew up as a kid. The sounds and smell of freshly roasted and ground coffee. Wow! It was dark and majestic in its olfactory wonder! But maybe not realistic to fully return to. But it was a lot of work and it took time.
The Challenges of Convenience
Perhaps what's most unique about the Keurig Single cup brewing systems is how easy it is to use them and their overall convenience. Like anything in life there's something gained and something lost with the onset of technological progress and convenience. In our time starved world your schedule wins in the ease of how well you make coffee one cup at a time. You lose with not seeing, feeling the reality of interacting with your food and the time it takes to make a good cup of joe. Losing sight of where your food comes from lessens ultimately our humanity I think. Our environment ultimately loses with the burden of all that plastic sitting in landfills.
Inventing a Lifecycle Process
I wonder if GMCR could buy Kbrewlids.com or companies like this and bring this sort of idea into their product lifecycle? Building on that, I have a design and production challenge for GMCR product development specialists and marketers, why not borrow from the Netflix DVD play and return "playbook" and enhance the Keurig Single Serve user experience by designing a continuous loop into the buying, recycling and reusing process? Customer loyalty and excitement is a key ingredient of why GMCR is so successful already and this would build upon that sustainability platform reinforcing positive good for the environment behavior.
If you want to pull those three billion plus K-cups out of the waste stream, why not develop a system developing beautiful and durable reusable k-cup box packaging with return shipping paid for by GMCR to make it easy to send your empty K-cups back to a regional manufacturing facility? There they could be reprocessed and sent to factories for reuse in the manufacturing process with the K-cups given a second, third and even more lease on life? Maybe if landfills charged for K-Cup disposal this would add incentive to shifting consumer and corporate behavior towards reuse.
Implementation of a Lifecycle Process
It could be built into the pricing. Already, we're paying a premium for our pre-packaged K-cups. Trust me you don't want to compare the cost per serving of traditional coffee brewed from a pot and K-cups. K-cups are maybe competitive with buying coffee at coffee houses on the way to and from work, but not with brewing coffee at home.
While, you're paying a lot for the convenience already, the hidden costs are the elephant in the room. The hidden environmental costs of having all of that waste plastic around afterwards for generations and the petroleum it takes to make them in the beginning is an aspect not often discussed. Imagine trying to calculate the physical volume of the 3 billion estimated K-Cups to be produced next year and the impact on the environment, landfills and the amount of Oil? Given how much air there would be between each piled K-Cup a cubic foot of them wouldn't contain as many as you might think. It can't be good.
I know this lifecyle idea would add tons of complication to manufacturing and processing, reprocessing and maybe it's an impossible business idea. But why not try? We would only all benefit? Not only now but for generations to come. We're used to sending our DVD's back to Netflix or at least we did until we jumped onto the streaming Netflix bandwagon. You can't stream coffee like you can video....at least not yet. Another example is Toner exchange at your place of business. It was inconceivable a generation ago but here we are doing this.
With all challenges there are opportunities to innovate
Here it would be inventing and investing into an reuse and recycling infrastructure. But given the market strength of Coffee Roasters I bet there would be any number of smaller companies and vendors willing to develop and provide these kind of services and help move along this reuse process. I think GMCR has everything thing to gain and nothing really to lose in the trying. It's either this sort of idea or figuring out how to make the cups fully compost-able and/ or recyclable. I'm not sure which is easier.
Even if this kind of idea didn't work out I bet some other user experience innovations would result we can't even imagine! I know it's a well overused cliche but we've figured out how to go to the moon, we can figure out to create an effective and competitive K-Cup lifecycle loop and make it a win win for all! I want to continue to love GMCR for what it does best, make great sustainable coffee products.
In the meanwhile, using reusable lids seems like a great first step. If I were GMCR I would figure out how to do this well and bring it into the product family. Or other outside companies will on their behalf. That would be a lot of coffee and market share not made by Coffeeroasters and their affiliated companies in the not to distant future. Simultaneously I'd suggest working really hard to roll-out the paper based (hopefully) compostable K-Cups. It's great to start with Green Tea but let's see them used with Coffee.
I think it's a better business choice to innovate and create new markets and services while strengthening sales and reinforcing sustainable behaviors.
Tuesday, December 21, 2010
Harder Working Homes - Some 2011 Home Design Trends
Friday, October 29, 2010
Supporting Clean Energy_A Vermont Perspective
Saturday, June 5, 2010
(Slow) Green
We are awakening at last
Reading and seeing catastrophic oily substances surrounds us on the news
Chocking shorelines, habitats, livelihoods and communities
Illuminating our dependence upon oil and other fossil fuels
Revealing tragic vulnerabilities
Intensifying resolve to change behaviors
To finally make a difference
Stemming from another time and place
A different set of rules and natural patterns
No longer valid or reliable
Instead a changed world behaves unexpectedly
The idea of growth for growth's sake so anachronistic
Replaced by the need to think smaller, leaner and self-sufficient
Embracing a changed natural world
A difficult sickened place needing productive cultivation
A multi-generational effort awaits, so daunting
Achievable if together we set one foot in front of another
Beginning on the slow journey to a sustainable future
No longer just a few, but now a motivated many.
Monday, December 14, 2009
Green Headquarters Delivers 375% ROI for SAS Canada
Monday, November 23, 2009
Images of the Imaginary City and Waste Oil

Sunday, November 1, 2009
DOE Solar Decathalon Winners_Let the Sun Shine on Innovation
I wish programs such as the Solar Decathalon held each year in the fall in Washington D.C. were around then. It is sponsored by the US Dept of Energy and teams from universities and colleges from all across the world compete in it. It provides an oppourtunity for pursuing design innovation and experiential learning on a small solar home scale. What a fantastic all around oppourtunity!
The program has six-goals worth noting. The basic premise is to invigorate interest, research and developing marketable technologies able to be brought to the market-place. Another one is to help develop zero energy homes which is something many of us want to know more about.
The winners this year, especially the top three, offer a wide ranging view of how to solve the design challenge. Check out the winners! I wonder if teams from Norwich University or Yestermorrow Design Build School have ever entered? It seems like this program would be right up their respective areas of focus. I'll have to check with friends who teach there.
See photostreams of the homes on Flickr and Hi-res Gallery of Homes on the DOE site.
Enjoy seeing what the next generation of design leaders are up to!
Thursday, September 3, 2009
Ecological Intelligence and the Good Guide_Parallels to Design and Architecture

Wednesday, August 26, 2009
The New Energy Economy, Vermont and Colorado Parallels
Last week Bernie Sanders chaired a Green Jobs Hearing in Montpelier, at the statehouse where he asked experts from private green oriented industry and similar Vermont public entities to speak about their work and vision integrating energy efficiency, sustainable energy and green jobs development together under the Green Collar economy umbrella. Sanders goal was to collect testimony to spread the word about clean energy job development policies happening in Vermont and how what we're doing is applicable for others nationwide.
Between Colorado and Vermont as green 'new energy economy' leaders there is a lot to learn other states can take away. The one thing that's hard to replicate however is the unique synergy of green thinking into the DNA of those who live and work in each State. This is partly due to long-held environmentally focused values, a culture awareness of the finitude of natural resources and willingness to have hard discussions together. Whether it's the lack of water for example in Colorado and rampant growth issues in metropolitan areas or stormwater versus acid rain in Vermont, aesthetic and visual impacts of Wind Energy vs. the Merits as renewable energy source and permitting reform, both States have a vital dialogue about these issues which spurs other conversations and intiatives such as the 'New Energy Economy' or 'Green Jobs' discussions.
This synergy of activism, involvement and innovation takes generations to develop. But with Colorado and Vermont's examples to follow among others, perhaps it might be easier for others to join in the conversation.
Friday, August 21, 2009
Does being or becoming Sustainable or Green benefit my business and bottom line?
Clients, Contractors and Business Partners often ask if becoming a more sustainable or green oriented organization is truly beneficial or just another buzzword which will fade in a year or so? It's a terrific question not be shied away from asking or answering. Based upon working with lots of public, private, for profit, non-profit customers I know the answer is evolving and relative to the situation of the business or organization asking. There is not one answer. First, do you have a set of core company values, a mission statement encompassing more than financial profits and success? If not, examine some Vermont examples where I live.
Working and growing up in Vermont I have luckily been exposed to some extraordinary companies with truly remarkable sustainable visions who have been models for others to follow over the last generation and mentors now for those following in their footsteps. Companies such as Ben & Jerry’s Homemade Ice Cream, King Arthur Flour, Seventh Generation, NRG Systems, Green Mountain Coffee Roasters, National Life of Vermont, Small Dog Electronics, Efficiency Vermont...the list goes on an on. Year after year they show remarkable performance and a large part of their success lies in the different way they run their businesses. Their success is driven by their focus on a triple bottom lined approach to seeing the world, of focusing on "People, Profits and Planet". They are active members of Vermont Businesses for Social Responsibility, a non-profit focusing on how businesses can accumulate social and environmental capital along with economic prosperity in Vermont.
Each one of these companies believes strongly in a socially responsible vision and are leaders in their industries. As successful as they are as businesses they also are often voted best places to work in Vermont, with lots of economic data supporting or reinforcing why it's beneficial to embrace sustainability. They have extremely dynamic and vibrant work cultures or communities with a strong sense of corporate identity and shared goals. In the cases where these companies publish Corporate Responsibility Reports, they measure among many factors worker productivity, quality and types of benefits, workplace comfort, relative health and wellness, absentism, community volunteerism. These measures go beyond the ordinary business performance factors often measured in traditional end of the year financial reports.
Secondly, to support the organizational aspects of the high performance workplace a critical physical step is to provide to employees a green, sustainably oriented building or office fit-out. To be a sustainable business I feel also means embracing green building fundamentals which directly impact worker comfort and well-being and indirectly help the environment, lower organizational exposure to fluctuating energy costs. Many companies and organizations over the last five or ten years have dramatically embraced the Green Movement and are no longer beginners but rather moving on to the second or third generation of integrating green building ideas into their workplaces. Seeing what works and what does not. In the process many have facilities which are LEED certified and are walking their talk in a very open and visible way.
Here is some information from the USGBC:
Benefits of Green Building & Sustainbility in Business (adapted from the
US Green Building Council [USGBC] website, See below
Environmental benefits:
1. Enhance and protect ecosystems and biodiversity
2. Improve air and water quality
3. Reduce solid waste
4. Conserve natural resources
Economic benefits:
1. Reduce operating costs
2. Enhance asset value and profits
3. Improve employee productivity and satisfaction
4. Optimize life-cycle economic performance
Health and community benefits:
1. Improve air, thermal, and acoustic environments
2. Enhance occupant comfort and health
3. Minimize strain on local infrastructure
4. Contribute to overall quality of life
Links:
Vermont Businesses for Social Responsibility
Winning Workplaces - Helping to create the High Performance Workplace
US Green Building Council - Facts for Businesses
(Disclosure, as a long term team member of Maclay Architects I have had the good fortune of working with NRG Systems, Seventh Generation and Efficiency Vermont, VBSR among others in various capacities, you can learn more about that work at our website)
Thursday, August 13, 2009
Google's PowerMeter Gadget - Take Control of Your Energy Use


