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Newsweek just published an article and first ever Green Rankings of the top 500 companies in the USA. It's an interesting list of who's who in corporate america and has a distinctly Main Street focus. I did a quick scan of the list and found companies absent I'd expect to see somewhere on it. This gives me pause to reflect about the companies I'm aware of here in Vermont and in our region. Pretty much none of them showed up. You know the one's you'd might expect in the Corporate Social Responsibility space.
Be that as it may this is an interesting effort. Ratings such as these will most definitely provoke controversey and discussion. And if this mainstream media ranking takes hold perhaps it could be a driver of sorts to move sustainability forward. I know of no other truly mass media ranking like this...so it's a beginning at this larger scale.
Newsweek has an article explaining its methodology and the partners it consulted with to assist them in measuring and verification leading to the ranking. You should check it out. One interesting anecdote, I listened to a recent Treehugger radio podcast where they interviewed a deputy editor who helped manage the effort at Newsweek. She said if they knew how much work it would prove to be they might have reconsidered the article and ranking effort. They learned a ton along the way but it was very, very hard work and difficult to figure out how to measure efforts, compare and rank companies. This is no surprise. Green isn't easy. When you tackle systems based issues with all of their interconnectedness it's hard slogging. Kudos for Newsweek to jump into the fire pit along with the other less well known dancers who've been there for a while already.
The top 10, then 100,200 etc... are as follows:
1. Hewlett-Packard
2. Dell
3. Johnson & Johnson
4. Intel
5. IBM
6. State Street
7. Nike
8. Briston-Meyers Squibb
9. Applied Materials
10. Starbucks
....
100. Marathon Oil
200. Costco Warehouse
300. Shaw Group
400. C.R. Bard
500. Peobody Energy
Wednesday, September 30, 2009
Sunday, September 27, 2009
Seeking an intimacy with the Natural World
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Pond mystery |
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A lonely barn in the mist |
As fall in Vermont meanders its way through September there is much to see and ponder in the everyday landscape outside Montpelier where I live. Templeton Road intersects with County Road which leads to Calais and Maple Corners. Bursting from a dark tunnel of maple canopies into a large open area of pastures, a pond, and hay fields one moves from the darkness of the forest into the light of the clearing.
In the early morning fog, a magical time awaits an eager exploring eye. Here in the break of morning you really feel the transition from the coolness of night to the heat of mid-day. Atmospheric conditions present themselves unlike any other time of day to stimulate creative compositions derived from the mysterious qualities of fog. If I could express photography in terms of watercolor it would be seen in the quiet of this time of day amidst the breezy moisture. Mid-day precision dissolves for a while in fuzzy disorientation and otherworldly diffusion. This leads to a reflective intimacy with the natural world. For the world is waking, stretching, and rising to meet the new day.
Why is seeing this way important to an architect? The buildings and places we design must connect to the land. The land must also connect and relate to the building. Building and land come together to create a sense of place. Blending the horizontal forces of the landscape with the vertical urges of buildings and structures is a lifelong quest. It's important to seek a balance between both to create a more powerful presence of place. Actively looking for this sense of balance around me whether here where I live in Vermont or wherever I go is instructive. By learning to look I see and feel the mood of a place. The fog teaches one how to see mood and symbolism in everyday things, bringing a sense of wonder to the ordinary, and turning mere things into the extraordinary.
Our work in our building and design teams involves visualizing how where and why to put and place structures in the land, in cities and villages. Do they blend in? Do they create a sense of contrast? How does this new place present itself visually in the land? Is it sited to invite discovery or be hidden from on-lookers? How can we turn the ordinary into the extraordinary?
Cultivating such abilities to see and interpret helps to produce a sense of mood, narrative and experience contributing richness and beauty to otherwise functional design. That's why it's important to keep learning how to see.
Interested in learning more?
You can find us now at www.arocordisdesign.com, the website of our Montpelier, Vermont-based residential architecture firm practice Arocordis Design. If you want to contact us there, click on this link.
#netzero #homedesign #arocordisdesign #vermont #vermontarchitect #architecture #climateaction
Friday, September 25, 2009
Toward Collaborative Interactive Meeting Spaces: Surface & Media:scape

Last night I visited Business Interiors in Williston, VT, a local systems furniture / space solutions company affiliated with Steelcase among other manufacturers. They hosted area Architects and Designers in a mixer celebrating surviving the tumultuous last year and introducing Mediascape and the Combi Chair. Jim Baker, BI President, shared some encouraging words and that he was feeling more optimistic about the economy and business activity.
Later while sitting around the Mediascapes interactive table and screen environment, talk turned immediately to collaboration and how it offered an effective resource to enhance group effectiveness and dynamics. Dave McGill, a visiting regional Steelcase Market rep from the Boston area shared how he seems to use it more and more when he visits showrooms and client in meetings. For him, it really jump starts information sharing and cross-collaboration between others at the table. Meeting participants plug in their laptops, adaptive mobile devices into the table to be able to share interactively on the common heads up screen whatever relevant info they need. Whether powerpoint slides, websites, spreadsheets, pictures or videos any content is fair game. Up to 4 screens can be seen at once. It can be web camera enabled to allow for video conferencing so different locations can see each other.
A sales team could come together and present mini-reports about their sales work with each other. Because of how visual it is, info can be rapidly shared and given the multiple screen capability, cross-connections between information, click-throughs to interesting websites etc. Sometimes the best conversations are a little less linear and more dynamic. Or a design team could have a shared 3d model saved on a common site and interactively manipulate it individually around the table. Reflecting on the experience, one downside I saw or limitation was how much wires were strewn around the table and how everyone were tied to separate laptop devices or screens while sharing one large common one. The table wouldn't really work for those of us who like to work with the table, lay drawings down and draw and interact that way. Like for instance, sketching or editing design ideas together, marking up documents collaboratively etc.
At the Media Scape table last night, I shared how last year I watched a briefing scene from the Quantum of Solace James Bond film and saw a highly interactive computer table used at the cinematic version of M1-6, the British equivalent of the CIA. (I may have reported on this in an earlier post) Owen Milne, Business Interiors Marketing and Environmental Resource shared he'd seen a something like that called Microsoft Surface. Ironically, he typed it up and it came up on the media scape screen where we looked together in excitement.
Surface provides a flat table interface where like Media Scape people can gather around the table top. I want Steelcase to design and produce a 2.0 version of Media Scape using this technology so we can do away with our individual laptops and roll up our sleeves around the collaborative table together.

Here's how Microsoft Surface really stands out (4 Key points from the website)
- Direct interaction. Users can grab digital information with their hands and interact with content on-screen by touch and gesture – without using a mouse or keyboard.
- Multi-user experience. The large, horizontal, 30 inch display makes it easy for several people to gather and interact together with Microsoft Surface - providing a collaborative, face-to-face computing experience.
- Multi-touch. Microsoft Surface responds to many points of contact simultaneously - not just from one finger, as with a typical touch screen, but from dozens of contact points at once.
- Object recognition. Users can place physical objects on the screen to trigger different types of digital responses – providing for a multitude of applications and the transfer of digital content to mobile devices.
You can set down your I-phone or other enabled smart device and its screen becomes an icon on the surface! I can envision a time in the near future where these kinds of interactive tables become common place in conference rooms or specialized media oriented meeting spaces. I looked at the site, right now it's glass table top which sits on a very large grey box which contains the souped up computer enabling the interactive magic above to happen.
Another regional Steelcase rep (Anita?) said her biggest challenge is getting potential customers excited about Mediascape and its merits and integrating it into their work styles. For so many, 30 to 50 somethings we're used to meeting around tables with laptops or other devices open some of the time but we're mostly still face to face. Based on past life-experience technology will only get more effective with time. The screens will continue to get larger, the supporting computing more powerful and smaller. This is the kind of collaboration environment, my children who are 9 and 10, will be using in their College libraries, cafe's, student activity centers. Eventually, it will become common place in their workplace's meeting and collaboration spaces.
For now, can the R&D people of Steelcase and Microsoft get together and start working towards developing better, easier and more affordable to use products? It would make a world of difference!
Meanwhile, it's going to be a while until I visit my son's at college so please keep the innovation going...
Monday, September 21, 2009
Sketching the Vernacular of Vermont

Over time, the building sagged, curving to meet the impress of time. Beguiling asymmetry of the short facade with small square windows and an attic doorway. The roof is tin and reflected the sun intensely.
This was sketching as meditation.
Thursday, September 17, 2009
Acre, Israel - Travel Sketches

In the summer of 1994, I also traveled into northern Israel to the coastal city of Acre. It was a former crusader era city in one of its many lifetimes. The jumbled up sketch records the impression of the very confusing but really interesting old city area with minarets, crenelated fortifications, smooth stone streets and aromatic smells of turkish coffee....interconnected Souks or interior narrow shopping streets lit from above with small holes for smoke in the domed roof.
Acre is a city for Sound. The city vibrates with the daily calls to prayer from mosques dotting the city....sounds of the ocean surf, arabic music blaring and amidst the calls of street vendors......
Green Mountain Coffee Roasters Brews up 100KW of Solar Power

Today, Green Mountain Coffee Roasters mentioned here in a press release just issued, turned on it's new 100 + KW solar array comprising of over 500 solar electric panels in Waterbury, Vermont.
Our friends in Waterbury continue to amaze and astound in their very visible leadership in sustainability trailblazing. Of putting their coffee cup where their mouth is, all puns intended. GroSolar, headquartered in White River Junction did the installation.
Labels:
Vermont leadership
Tuesday, September 15, 2009
The Gift of Fall - Nature's Design

The larger is more rambunctious. The smaller much more subtle. Take a look for yourself and tell me what you see and how these connect with you.
Saturday, September 12, 2009
on Lightening Up (And doing something different)
This fall brings many things. There is heaviness and there is lightness. It brings return to familiar activities here in Vermont and elsewhere, the end of summer, the beginning of fall and whispers of winter's approach. It's back to school time for many, a time to buckle down and stack firewood, preparing for the cold. For others it is time to refocus and dig into one's endeavours with a seriousness to match the season. It also is a time where the leaves float and swirl into piles and crackle beneath your feet, where giddy laughter of children and adults jumping into leaf piles echo in the trees and parks.
This sense of ritual and patterns of time and season bring peace for some and stress for others. It is hard to forget a year ago to almost the day the sky was literally falling into itself with the splintering apart of Lehman brothers, Merrill Lynch and our financial system as we understood it. If feels like ten years ago rather than a mere 12 months. Many are left with their world changed for what seems like forever. It feels heavy, very heavy.
Pema Chodron, buddist teach and author of small but powerful book "Comfortable with Uncertainty", published in 2003 by Shambala, offers 108 Teachings on Cultivating Fearlessness and Compassion of which I'd like to share but one. The chapter called "Lighten up (And do something different) speaks to me more so than others.
So often in these times it's really difficult to be light when faced with such dire seriousness. It's important to find space to loosen up, to play and to laugh. Without such, anxiety and stress overwhelm, consume. Especially so for the cultural creative types who strive for inventiveness and inspiration in unlikley places. It's hard to summon when you are down, scared, anxious. Given our economy, general strife and society chaos, these feelings will be with us for a while I believe. Thus it's imperative to learn how to lighten up ...do something different...make a different choice...intentionally don't do what's familiar and welcome the unknown, the untried.
Pema writes, "Being able to lighten up is key to feeling at home with your body, mind, and emotions, to feeling worthy to live on this planet"....."When your aspiration is to lighten up, you begin to have a sense of humour. Your serious state of mind keeps getting popped. In addditon to a sense of humour, a basic support for a joyful mind in curiousity, paying attention, taking an interest in the world around you. Happiness is not required, but being curious without a heavy judgemental attitude helps....Curiousity encourages cheering up. So does doing something different...it's sometimes helpful to change the pattern."
So instead of walking the way you always walk home, walk another way and remember to look up in the sky and not at your feet. Do one less thing which you normally do each day and see what opens up in the space left over. It might be nothing at all, silence. However, that nothing might lead to something...unexpected...an inspiration, a long-percolating creative connection or something you forgot to do which was really important or meaningful for yourself or someone else.
Smile and be light. Make funny faces in the mirror. Loosen up, don't take yourself so seriously. Practice this skill often, learn how to shift your perspective, change your point of view, walk in other people's shoes. Doing so will help navigate the uncertain future gracefully with poise and balance.
(The image is from a recent family trip to Mt. Philo which when climbed, offers lofty views of Lake Champlain and the expansive valley surrounding)
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