It's called IdeaPaint. It's a single application rolled on paint product which costs $30 for a home kit which covers 6 square feet or $60 for one which covers 20 square feet. You can go to the website to learn more about installation, costs and where to buy.
Whether you paint your office walls, your menu board overhead of checkout, worktable surface or your creative studio here's an interesting way to leverage individual and team creativity. There are galleries on the website which show uses in offices, schools and the home with plenty of ideas on how and where to use it.
I can see applications for this for businesses which promote an innovative work culture and community valuing visual thinking, brainstorming and organizational transparency. What a great way to cultivate a creative minded and acting work community. And for kids, watch out! I can see elementary schools eating this paint product up applying on kids desk and tables, walls instead of blackboards etc. What fun!
Cre-8 is their product which costs $175 per kit and covers 50 square feet. It comes in 8 standard colors. It's not just white, but light green, an orange, beige, offwhite among others. So it can be coordinated with interior color palettes a bit more flexibly.
It's also environmentally friendly having achieved Greenguard certification. It's PTPA tested as well. It received a best of NEOCON award as well!
I haven't personally tested this yet but I will ask Santa for a test kit to try out. I have a perfect place in mind in my home office! Or better yet, my son's new desk we made. I bet he may like to draw on his desk and illustrate it with his crazy pokemon characters. Watch out Picasso!