Good Design Takes Time

Good design is exhausting. It's rigorous. It demands communication on all levels.

Good design is relentless and not for the faint of heart or for those who need lots of sleep!

Design matters, so does honest and open, clear communication, setting realistic expectations and maintaining them internally and externally.

Good design is taking care of your customer as best as possible.

Good design listens and learns. It also takes time. Time to think, time to make, time to explain and clarify, time to produce...and then time to enjoy and reflect......