Showing posts with label Branding and Design. Show all posts
Showing posts with label Branding and Design. Show all posts

Friday, March 30, 2012

Notable Workplace Trends

   The high performing workplace, like the complicated world we live, work and play in is isn’t necessarily simple to achieve.  Such a workplace reflects the need to soundly integrate work processes, physical settings and furniture along with technology in service to the overall business needs of the organization and its larger mission.  It’s also hard work and demands constant organizational engagement over time.
     Rather than talk about the workplace of the future, a term routinely used over the last forty years, we believe it’s important to focus on creating and cultivating workplaces which promote collaboration, innovation and a sense of entrepreneurship aligning with an organization’s mission, brand and values.
     The following trends are vital to consider in the coming years in the design of the enduring high performing workplace.   They are adapted from a number of sources as well as our own experience.
  1. Integrated workplace solutions:  Integration of architecture, interiors, operational processes, branding, information technology, furniture and office systems.  Bring a comprehensive and collaborative approach to the design challenge.
  2. Sustainability Action: More direct integration of sustainability concerns in workplace design, ongoing operations reinforces employee engagement and brand strength.  Also supports lower operational costs through energy efficiency, resource conservation.
  3. Branding & Storytelling: Tell the bigger story! Work to reflect organization wide core values, history and brand promise in physical design of your building, your work space, furniture, finish and color selection along with media and wall graphics.  Create a seamless experience from bricks and mortar to online.
  4. Motivation, Opportunity, Inclusiveness: It’s not about carrots and sticks, but motivating employee’s sense of purpose, desire for advancement and organizational engagement, all helping in attracting and retaining quality staff. Workplace design echoes and amplifies the strengths of a diverse workforce in reinforcing employee engagement.

Sunday, November 20, 2011

Keeping Posts Simple

A Simple Line -Winter's Frosting
copyright Stephen M. Frey, 2011
Is writing a blog post a good idea with an Apple iTouch? Or a similar smart device? I think so.

Here's why.

Maybe it maximizes the reader's experience of whatever I'm sharing and is respectful of their time. Writing from such a device ensures I say only so much as I am not fluent in typing on such a small screen.  Yet.  Or maybe never.  So the device helps focus the writer's attention on saying only what matters most.

The small size also means it's portable so it can go with me wherever I go.  Perhaps having it around will make it easier to post more frequently about ideas, trends, people influencing designcultivation.blogspot.com.

The small form factor shapes how you respond to the urge to write about something essentially.  Here's a question; what if you adopt this mentality using a laptop or writing an email?

See the recent Email Charter or the movement to keep emails short with voluntary following of the three sentences or five sentences rule (see threesentences.com, foursentences.com, fivesentences.com)?  In the interest of promoting quality time away from email you can do your best to adhere to the policy of writing and responding in 3-5 sentences.

Writing in the active rather than passive voice while using simple verbs and adjectives, energizes your text not deadens it.  Maybe this will activate the conversation?  Can't hurt?

Over the last year I have steadily seen people write emails to me with much simpler language.  Usually they    have only one or two ideas they're focusing on.  Maybe I'm a little slow but I figured out recently they're writing from a smart phone or texting from a cell phone.  Detail is out.  Brevity in.  They don't have a choice. The device drives the communication style.

They also might be using their intuition when they realize they're writing something very detailed and recognize its better to cut to the chase and call someone or visit them face to face about what you're writing about or responding to.  Try it, especially before you hit the send button, before you inflict irreversible pain on yourself and others.  Life is too short.  I have learned the hard way, believe me.

So since I'm not very bright but catch on after a while I'm thinking this is a good idea.  So look for simpler communications of all types from designcultivation, Stephen M. Frey on LinkedIN, @designcultivate or  @arocordisdesign on Twitter, or arorcordisdesign on Facebook.

I include an image from last Winter in keeping with the spirit of this post.  "A Simple Line".  That's my mantra for 2012 and beyond.  What's yours?

Do you have any communication tips and suggestions balancing the needs of short and long form online media, paper media, especially as it relates to the design fields?  Please share!

Sunday, August 7, 2011

An Artful New Sign For Montpelier's Drawing Board

Note the picture frame and paint brush blade sign
at upper left, note 4th of July banners aren't
always there!
         About a month ago, our local artist materials and framing store, the Drawing Board in Montpelier, VT installed a new decorative sign supplementing the tasteful sign band already in place above the store.  The sign intrigued me with its artful whimsy and simple yet complex design.  
         Exterior store signage design can if done right serve to really extend the brand promise of the  business.  Done wrong it does nothing but drive people and business away on the street. Your store sign is the first thing many see about your business.  It's your symbolic front door.  It should be memorable and unique while tastefully designed and communicative.
       In the case of the Drawing Board, their new blade sign protrudes out of a corner brick pier in line with their sign band further enhancing the original signage in three dimensions. 
        Being a cultivator of good design, I took pictures and promised myself I'd ask the owners about it later and share what I found out.  So I sent them a few questions which Judy Brown, a co-owner of the store with her husband Ray Brown kindly answered.  
Blade sign depicting the essence of an art
supply & framing store


So here goes....

DC: Why did you add a new sign to the front of your store?  Who designed your sign?  What was the process you and the store went through. 
DB: Ray and I always liked the idea of a blade sign but it was not an option until Montpelier changed the rules fairly recently. My decision was based on a desire to draw attention to the store from the street, particularly to pull people from the center of town down Main Street. I also wanted to add an element of action and fun to the very classical, professional look of our logo and signage.

DC: Who fabricated the sign for you and installed it.
DB: We worked with Sparky Potter and his team at Wood & Wood in Waitsfield. They are incredibly talented and professional. It was a joint design effort. The design that they first came up with felt too conservative and so we came up with the angled frame and color idea.