Tuesday, November 24, 2009

The importance of constant communication with clients

It's important to constantly talk and interact with clients, manage their expectations, requests and yes even their demands. Doing so helps keep the flow going on projects and keeps you in their mind's eye on an ongoing basis. I'm reminded of this everyday. Usually because I'm not as effective at this as I can be and suffer somewhat from not doing this as effectively as can be.

Avoiding interactions, not talking or deferring to a later time, especially in this economic climate, is not a good idea. Being direct, communicative and clear is essential to being effective. Plus it makes it easier to do business. Go figure.

Am I great at this. No way! But, I am learning how to do this better. It is certainly going to be a lifelong passion as far as I can tell. Hey just think of all the great conversations that haven't been had yet...and relationships to be built...this sounds like good business and good fun!

Any feedback from you cultural creative designer types? We're not always wired to do this well out of the box. Effective communication isn't a typical course in design or architecture schools.

So, to sum up, try to be in constant communication as much as possible with your clients and folks in your network. It really matters to be in touch. Especially as we all move together organically into our quasi social / professional networking sites like LinkedIN and Facebook, Plaxo etc. It's important to be alive on the internet and to be alive in face to face communication.

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