Friday, November 27, 2009

The Value of Design Thinking

Design is an active participatory and collaborative process. It is a verb not a noun. Design is really design thinking applied to problem solving or creatively surmounting challenges we face in business. Design and design thinking equals value creation. It's participatory because the design process does not operate in a vacuum.

The design thinking and doing process means engaging with others in value setting conversations and active design sessions of brainstorming, sketching, prototyping, pricing. These cycles of design move from the fuzzy blank paper stage to the implementation, creation, building, roll-out stage and finally into the living and using stage which is why it's so much fun.

It's also why it is so much work. So many factors effect design thinking on one hand it seems extremely complex and the other it is beautifully simple. The idea of honing down, clarifying, editing of design concepts into functioning, attractive and sustainable realities keeps me coming back for more. It is a process which builds upon itself. Good ideas become richer for it. So does the conversation and the learning!

If you think about it the action of design involves identifying something missing, whether it is designing a new workplace or home or better yet, redesigning an existing one, re-purposing and renewing it for a new chapter of living or working.

Marry the design thinking process with sustainable green design and game changing results can happen. A new re-energized future awaits you.

Address wherever you can in your process consider energy flows and usage, water conservation, resource conservation and recycling, creating long-term effective behavioral interactions, create and preserve healthy indoor air quality. Re-direct choices people make when using your product, service, building or software into greener more long-term value's driven decisions.

No comments: